🧭 Strategy

Our strategy turns the Vision into a concrete direction, what we focus on, and what we deliberately don’t.

Strategic focus

For organisations that want IT that simply works, confirm IT is an automation-driven, AI-first IT partner, delivering tailor-made solutions, and standard products. Unlike traditional IT service providers, we automate everything we can, build AI in from the start, and work open-source by default.

We focus on two strategic pillars:

• 🎯 Consulting

  For organisations with individual needs, we deliver tailor-made software, development infrastructure, and services like business/IT alignment.

  We’re faster, and better thanks to automated operations, and AI-assisted engineering.

  Owner: Service captain
• 📦 Products

  For teams that need proven solutions out of the box, we build standard software once, used by many — like TINO, GitLab Guard, and our TLS solutions CA & CertBob.

  We automate their build, testing & delivery, develop, and review them with AI, and make them AI-native where applicable.

  Owner: Product captain

Not our focus

To stay focused, we deliberately don’t do the following:

• 🚫 1st-level helpdesk

  We don’t provide end-user support, or a classic 24/7 helpdesk.
• 🚫 Traditional IT support

  We don’t provide classic client, or infrastructure support (e.g. managing office PCs, printers, or on-premise servers).
• 🚫 Body leasing

  We don’t rent out people without taking responsibility for the project, and its outcome.
• 🚫 Vendor lock-in

  We don’t build proprietary, closed solutions which lock our customers in.
• 🚫 Microsoft & alike

  We don’t build on, or support Microsoft (e.g. Windows Server, Microsoft 365, Azure), or similar proprietary enterprise ecosystems.

Strategy workshops

We review, and adjust the strategy in four strategy workshops per year, one per quarter, in lockstep with our OKRs cycle.

The Bastards in charge prepare each workshop, but the whole team comes together to steer the company:

1. Review

   Look back at the past quarter to see what worked, what didn’t, and score the OKRs.
2. Align

   Revisit the Vision, and check our direction still fits the market, and reality.
3. Adjust

   Sharpen the strategy by setting priorities, and decide where to double down, or pull back.
4. Define

   Translate the strategy into the next quarter’s OKRs.

Hint

The four workshops follow the quarters, so strategy, and OKRs always move together.

Important

Each workshop is documented in a Strategy workshop {date} work item in the strategy repository. Topics for the next workshop (e.g. from a Lean coffee) are collected in its work item beforehand.