CRM¶

CRM levels¶

There are different CRM levels, which categorise the customer relationship:

Type	Contact frequency	Gift types	Typical contacts
Basic	On birthdays & national holidays (e.g. Christmas)	Simple standard gifts like birthday cards or giveaways	Juniors & technical contacts such as developers and engineers
Premium	On birthdays, national holidays, personal anniversaries and alike	Premium gifts	Seniors & leading personnel such as product owners
Elite	On birthdays, national holidays, personal anniversaries and alike	Premium gifts, occasionally personalised gifts Elite gifts (see hobbies and alike)	Management & decision makers